Key takeaways
- Renewal and lapsed-member calls protect dues revenue.
- Sponsor and exhibitor calls grow non-dues revenue.
- Every call is also a chance to hear what members value.
Core campaigns
- Renewals: calls a few weeks before the renewal date, starting with first-year members. See our renewal script.
- Lapsed members: calls in the first months after a lapse.
- New member recruitment: calling event attendees and nonmember buyers.
- Sponsors and exhibitors: conference sponsorships, booths and advertising. See our sponsorship script.
- Events and education: filling conferences, webinars and certification programs.
Use calls to listen
Ask members what's useful and what isn't. Log the answers in a consistent way, and share them with your membership and programs teams. Patterns in what lapsed members say are often the most useful feedback an association gets.
How KFG helps
Kensington Fundraising Group runs membership renewal calls and non-dues revenue outreach for associations, in English and Spanish.