Grow revenue beyond membership dues.
Sponsorships, exhibit booths, advertising and partner programs can fund a large share of an association's budget. We reach the companies that want access to your members and book conversations with your team.
- Sponsors, exhibitors and advertisers
- Outreach under your association's name
- Meetings and leads for your staff
Outreach for every non-dues program.
We help associations fill the programs companies pay for.
Conference sponsors and exhibitors
Companies that sell to your members, contacted about booths, sponsorships and speaking opportunities.
Advertising and media
Advertisers for magazines, newsletters, websites, webinars and directories.
Partner and affinity programs
Companies interested in year-round partnerships, member discount programs and endorsed services.
How non-dues outreach works.
Map the prospects
We start with past sponsors, exhibitors and advertisers, then add companies that sell to your members.
Learn the offer
We study your prospectus, packages, audience data and deadlines.
Call and follow up
Our team reaches decision-makers, explains the opportunity and sends your materials.
Book and hand off
Qualified prospects are booked with your staff or sent to your contract process.
People, not AI. Seasoned members of our team make every call under your organization's name, using talk tracks built around your mission. No pressure tactics.
What is non-dues revenue?
Non-dues revenue is any income an association earns beyond membership dues. Common sources include conference registration, sponsorships, exhibit booths, advertising, education and certification programs, publications and affinity or partner programs. Companies pay for these because they want to reach your members.
Why outreach makes the difference
Many associations email a prospectus and wait. Past sponsors forget to renew, new prospects never hear about the opportunity and staff run out of time before the deadline. Consistent personal outreach keeps renewals on track and brings in companies you haven't worked with before.
A team that knows how to sell
KFG is the sister company of Kensington Sales Group, which has provided outsourced sales development teams since 2016. That experience carries over to non-dues sales: researching the right companies, finding the decision-maker and starting a conversation that leads to a meeting.
Non-dues outreach pairs well with membership renewal and corporate sponsorship outreach.
Questions about non-dues revenue
What are examples of non-dues revenue?
How can associations grow non-dues revenue?
Who do you contact about sponsorships and exhibits?
Do you sell under our association's name?
Can you help sell exhibit booths for our conference?
Other ways we reach your supporters.
Lapsed donor reactivation
Reconnect with past supporters, thank them and invite them back.
Learn moreNew donor acquisition
Turn event guests, volunteers and members into first-time donors.
Learn moreCorporate sponsorship outreach
Reach the companies and decision-makers behind corporate giving.
Learn moreMembership renewal
Renew members on time and win back those who lapsed.
Learn moreEvent calling
Fill galas and donor events, then follow up with guests.
Learn moreLet's start more donor conversations.
Book a 30-minute call or send us a note. We'll talk through your goals, your supporters and whether an outreach team is the right fit.
- See how we'd approach your donor database
- Talk through the campaigns that fit your goals
- No commitment — just a straight conversation