Kensington Fundraising Group
New donor acquisition

Turn interest in your mission into first gifts.

Your database is full of people who already know you, such as event guests, volunteers, members and subscribers, but have never given. We call them, start a real conversation and invite them to become donors.

  • Warm prospects first
  • Talk tracks built on your mission
  • Every outcome logged in your CRM
Who we call

Start with people who already know you.

The best new donors usually come from people who have already engaged with your organization in some way.

Event guests and attendees

People who came to a gala, tour, webinar or community event and haven't yet made a gift.

Volunteers and members

Supporters who give their time or pay dues are often ready to give financially when asked personally.

Newly acquired names

New subscribers, petition signers and other names you've gathered, called while their interest is still fresh.

How it works

How we bring in new donors.

Choose the right prospects

We review your data to find warm prospects with a real connection to your work.

Shape the first conversation

We build a talk track that introduces your impact, answers questions and invites a first gift.

Call and follow up

Our team makes the calls, sends follow-up materials and records each result.

Hand off and welcome

New donors and interested prospects go to your team with notes, ready for your welcome process.

People, not AI. Seasoned members of our team make every call under your organization's name, using talk tracks built around your mission. No pressure tactics.

Why phone outreach works for donor acquisition

Acquisition is the hardest part of fundraising: people who have never given need a reason to start. A phone conversation lets them ask questions, hear a real story and feel personally invited, which a mailing or digital ad can't do. It also tells you, prospect by prospect, who's interested, who isn't and why.

Making first gifts stick

Bringing in a donor only pays off if they give again. We help by:

  • Setting clear expectations about how gifts will be used.
  • Offering monthly giving where it suits the donor.
  • Capturing what each new donor cares about, so your team can thank them personally.
  • Flagging prospects with major-gift potential for your development staff.

Where it fits in your program

New donor calling works best alongside your mail, email and events. Many organizations combine it with lapsed donor reactivation so the file grows from both ends, and with event calling that turns attendees into donors after the night is over.

FAQ

Questions about new donor acquisition

What is donor acquisition?
Donor acquisition is the work of finding and securing first-time donors. It usually focuses on people who already have some connection to your organization, such as event guests, volunteers, members or subscribers, because they're the most likely to give.
Can you call cold lists for us?
We focus on warm prospects, people with an existing connection to your organization, because they respond better and the conversations build goodwill. We'll talk through any list you're considering and whether it's a good fit.
How do you follow up with new donors?
We log every gift, pledge and conversation in your CRM and pass new donors to your team with notes on what they care about, so your welcome and thank-you process can start right away.
Do you offer monthly giving asks?
Yes. Where it suits the donor and your program, we invite new supporters to become monthly donors, which builds steadier income over time.
How is calling different from digital donor acquisition?
Digital ads and email reach large audiences at a low cost per contact, but most people never respond. A call is a two-way conversation: prospects can ask questions and you learn why they do or don't give. Many organizations use both.
Talk to us

Let's start more donor conversations.

Book a 30-minute call or send us a note. We'll talk through your goals, your supporters and whether an outreach team is the right fit.

  • See how we'd approach your donor database
  • Talk through the campaigns that fit your goals
  • No commitment — just a straight conversation
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