Kensington Fundraising Group
Membership growth & renewal

Renew members on time and win back those who slipped away.

Renewal notices are easy to overlook. A friendly call from someone who understands your organization reminds members what they get, answers questions and makes renewing simple.

  • Renewals, reinstatements and recruitment
  • Worked inside your AMS or CRM
  • English & Spanish
What we do

Membership calls for every stage.

From members about to expire to people who have never joined.

Upcoming renewals

Calls before and around the renewal date, so members renew before they lapse.

Lapsed member reinstatement

Conversations with former members to learn why they left and invite them back.

New member recruitment

Outreach to prospects such as event attendees, past members and non-member customers.

How it works

How a renewal campaign works.

Pull the renewal list

We work from your association management system or CRM to identify members by renewal date and status.

Shape the message

We build a talk track around member benefits, upcoming events and anything new this year.

Call and follow up

Our team calls, answers questions and sends renewal links or forms using your process.

Log and report

Renewals, objections and updated contact details are recorded, so your team sees every result.

People, not AI. Seasoned members of our team make every call under your organization's name, using talk tracks built around your mission. No pressure tactics.

Why members don't renew

Most members who lapse never make a firm decision to leave. Common reasons include:

  • The renewal notice went to an old email address or got lost in an inbox.
  • They aren't using the benefits and forgot what's included.
  • Their employer stopped paying, or the person who paid changed jobs.
  • They had a question or problem no one answered.

A conversation can resolve most of these on the spot. When it can't, you learn exactly why, which helps you improve retention across your whole membership.

Built for associations and membership organizations

Renewal calling suits professional and trade associations, chambers of commerce, alumni groups, cultural institutions and other organizations with members or annual supporters. Our team works inside your association management system or CRM, follows your renewal process and never takes over the member relationship.

Beyond renewals

Membership conversations open other doors. Members who renew may also be good prospects for your annual fund, events or sponsorships. See our non-dues revenue and event calling services.

FAQ

Questions about membership renewal

How do you increase membership renewal rates?
Contact members before their renewal date, remind them of the benefits they use, make renewing easy and follow up personally with anyone who hasn't renewed. Phone calls work well for this because they reach members who ignore email and let them ask questions.
When should we call members about renewal?
Many associations start reminders a month or two before the renewal date and follow up after it passes. We fit calls into your existing renewal schedule, so they reinforce your emails and mailings.
Can you call lapsed members?
Yes. Reinstatement calls to recently lapsed members are often among the most productive, because they already know your organization. We also capture why they left so you can address it.
Do you take payments on calls?
We follow your process. Most organizations prefer that we send members a secure renewal link or direct them to the online renewal page rather than handling payment details on the call.
Will you work in our association management system?
Yes. We can work inside your AMS or CRM, so renewals, notes and updated contact details stay in your system.
Talk to us

Let's start more donor conversations.

Book a 30-minute call or send us a note. We'll talk through your goals, your supporters and whether an outreach team is the right fit.

  • See how we'd approach your donor database
  • Talk through the campaigns that fit your goals
  • No commitment — just a straight conversation
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