Key takeaways
- Monthly giving is a natural fit: care costs are ongoing, and supporters understand that.
- Adopters, foster families and volunteers already have a personal connection.
- Share real stories, but never use guilt or pressure.
Who to call
- Recent donors to thank them and invite monthly giving.
- Adopters and foster families after the adoption has settled in.
- Volunteers, who often give when asked.
- Lapsed donors with an update on what's changed.
- Emergency donors who gave after a disaster or rescue, to welcome them as ongoing supporters.
What to ask for
Tie monthly amounts to concrete costs, such as a week of food or a vaccine, and explain that monthly gifts let the shelter plan ahead. Use our monthly giving call script as a starting point.
Tone matters
Supporters of animal causes feel strongly. Share one real story with permission, keep it hopeful and accurate, and accept a no warmly. Pressure or guilt can cost you a supporter for good.
How KFG helps
Kensington Fundraising Group runs thank-you, monthly giving and lapsed donor calls for animal welfare organizations, in English and Spanish. Try our donor retention calculator.