Key takeaways
- Call past attendees, donors and volunteers four to six weeks before the event.
- Lead with what makes the event worth attending, then give the date, place and how to register.
- Use a separate, more specific ask for tables and sponsorships.
Who to call
Start with people most likely to say yes: last year's attendees, table hosts and sponsors, then active donors and volunteers who live nearby. For bigger asks like tables or sponsorships, see our sponsorship call script.
Invitation script
“Hi, is this [name]? This is [your name] from [organization]. I'm calling to personally invite you to [event] on [date] at [place]. [One sentence on what makes it special, such as: you'll hear from the students your support has helped.]”
“Would you like to join us? I can register you now or send the link.”
If yes: confirm name, number of guests and email, and say what happens next.
If no: “I understand. Thank you for considering it. Would you like to hear about future events?”
Table and sponsorship ask
“Last year you [hosted a table / sponsored the event], and it made a real difference: [result]. Would you consider hosting a table of [eight] again this year? It's [amount], and your guests will [benefit].”
Common replies
- “I can't make it.” “Thanks for letting me know. Would you like to support the event another way?” Mention a gift or a sponsored ticket only once.
- “Send me the details.” Email the link and key details the same day.
- “Is this a fundraiser?” Be clear about ticket prices and any ask at the event.
After the call
- Send a confirmation with the date, time, location and parking or virtual-access details.
- Call key guests again a few days before the event.
- After the event, thank everyone who attended within a week.
How KFG helps
Kensington Fundraising Group runs event fundraising calls to fill tables, find sponsors and follow up after the event. See all our call scripts.